We're thrilled to announce the release of the GUESS Originals x Betty Boop capsule collection!

​This new capsule collection plays into the heritage and iconic glamorous appeal of both brands. You'll find the GUESS Originals x Betty Boop collection in select GUESS retail stores, at the new GUESS Originals store in LA, and on guessoriginals.com starting October 6, 2022.
 
“GUESS and Betty Boop share long histories of celebrating vibrant, confident women," says Mark Fleischer, Chairman and CEO of Fleischer Studios. "We are delighted to see them continue that celebration together!”

The collection, inspired by the similar aesthetic of Betty Boop and the classic GUESS girl, includes many modern, fun, and easy to wear styles including a ‘50s inspired bowling bag, velour sweatsuits, and a black straight leg denim with embroidery of Betty Boop on the back pocket. The standout piece of the collection is a unisex faux-leather bomber jacket, adorned with graphics of Betty Boop. 

In a powerful mea culpa recently published on the PBS website, the editors of one of the nation's most trusted and well-respected journalistic outlets retracted and corrected a story it posted online six years ago stating that Betty Boop was based on the African American performer, Baby Esther. In the story, PBS explains how misinformation managed to remain on its website for so long, but even more importantly it took the opportunity to put the full weight of its journalistic expertise behind a concerted effort to set the record straight. ​

​In recent weeks we’ve seen a proliferation of rumors spreading online and across social media regarding the origin of our beloved Betty Boop. We are committed to addressing these rumors, as well as engaging in the very important conversations about race and social and cultural inequity and inequality that are happening right now. As part of this effort, we’ve posted an article on our website exploring and honoring the many talented artists and art forms that came together to inform and inspire the creation of Betty Boop, as well as the complex cultural landscape of New York City in the 1920s and 1930s. ​

Fleischer Studios and leading brand-licensing agency Global Icons have announced the launch of this amazing limited-edition Betty Boop Pride T-shirt in partnership with iconic retailer, Fred Segal.

​The Los Angeles-based retailer, which has pioneered the shop-in-shop concept and is known for its innovative collaborations, will be offering the T-shirt beginning on June 8. All profits from sales will go to GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization.
    
The limited-edition T-shirt celebrates the LGBTQ+ community, bearing “Proud To Be Me” in bold Pride colors. A symbol of individuality, confidence and sass, the classic character Betty Boop, portrays empowerment with her biker chic outfit.

The DailyMail.co.uk couldn't get enough of Madison Beer sporting a vintage Betty Boop crop top and jeans. Check out the full story, including more photos of this fabulous look HERE.