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RGB X BETTY BOOP COLLECTION TO DEBUT AT FRED SEGAL: Collaboration marks the debut of Betty of the People Initiative Celebrating Community and Inclusion!

12/15/2022

Today marks the launch of a limited-edition RGB x Betty Boop collection and we truly could not be more excited! The collection, featuring T-shirts, sweatshirts, hoodies, and sweatpants is available right now, in stores and online, at Fred Segal.

The collaboration debuts Fleischer Studios’ Betty of the People initiative. The program, focused on embracing a broad range of identity communities around the world, showcases the style and artistry of a diverse variety of partners creating designs that celebrate community, equity, unity, and inclusion; values that central to the spirit of Betty Boop and the Fleischer Studios brand.

The inspiration for the BOOP Produced by: RGB collection came from RGB designer Antione Joyner. As a Black designer, Joyner wanted this collection to showcase the spectrum of shades people of color represent. As he incorporated the hues of the people in his life, he hopes this collection will inspire others to share the stories of color in their own community.

We certainly feel inspired and are thrilled to share these amazing designs with the world!
Check out the entire collection HERE.

Up, Up and Away!

11/29/2022

Check out this amazing photo from the Los Angeles Times featuring the stunning 45-foot Betty Boop balloon, wrangled by the Stunt Kids Assn. of America, as part of the Hollywood Christmas Parade on the Sunday following Thanksgiving.

This was the 90th anniversary for the festive parade that marks the start of the holiday season.

GUESS Originals x Betty Boop!

10/7/2022

We're thrilled to announce the release of the GUESS Originals x Betty Boop capsule collection!

This new capsule collection plays into the heritage and iconic glamorous appeal of both brands. You'll find the GUESS Originals x Betty Boop collection in select GUESS retail stores, at the new GUESS Originals store in LA, and on guessoriginals.com starting October 6, 2022.

“GUESS and Betty Boop share long histories of celebrating vibrant, confident women," says Mark Fleischer, Chairman and CEO of Fleischer Studios. "We are delighted to see them continue that celebration together!”

The collection, inspired by the similar aesthetic of Betty Boop and the classic GUESS girl, includes many modern, fun, and easy to wear styles including a ‘50s inspired bowling bag, velour sweatsuits, and a black straight leg denim with embroidery of Betty Boop on the back pocket. The standout piece of the collection is a unisex faux-leather bomber jacket, adorned with graphics of Betty Boop.

PBS corrects misinformation on its site that wrongly credited jazz performer Baby Esther as the inspiration for Betty Boop

9/14/2021

In a powerful mea culpa recently published on the PBS website, the editors of one of the nation's most trusted and well-respected journalistic outlets retracted and corrected a story it posted online six years ago stating that Betty Boop was based on the African American performer, Baby Esther. In the story, PBS explains how misinformation managed to remain on its website for so long, but even more importantly it took the opportunity to put the full weight of its journalistic expertise behind a concerted effort to set the record straight.

The people at PBS took this story seriously and we couldn't be more grateful. We know that this story touches on subjects that feel particularly thorny right now and we hope that this course correction will move us toward a fuller and more nuanced understanding of this pivotal period in our country's history; one that continues to resonate and influence us to this day.

You can read whole story, appropriately titled "Betty Oops," here: https://www.pbs.org/publiceditor/blogs/pbs-public-editor/betty-oops/

Happy Birthday Betty!

8/9/2021

Betty Boop made her big screen debut with a bit role in "Dizzy Dishes," on August 9, 1930. This year, we're celebrating Betty's big day with new story on the Fleischer Studios website: "Becoming Betty Boop."

Follow Betty's evolution from bit player to super star to international icon. Check it out HERE!

Happy Birthday, Betty!

A note from President and CEO of Fleischer Studios Mark Fleischer:

7/27/2021

In recent weeks we’ve seen a proliferation of rumors spreading online and across social media regarding the origin of our beloved Betty Boop. We are committed to addressing these rumors, as well as engaging in the very important conversations about race and social and cultural inequity and inequality that are happening right now. As part of this effort, we’ve posted an article on our website exploring and honoring the many talented artists and art forms that came together to inform and inspire the creation of Betty Boop, as well as the complex cultural landscape of New York City in the 1920s and 1930s.

We know that there is conflicting information out there right now, so we have made every effort to share documents and accurate information that will clarify and focus the discussion of Betty’s creation, history and legacy. Betty is and always has been a character whose commitment to love and kindness, independence, mutual respect and universal acceptance embodies the best in all of us. She’s a champion of empowerment and an ambassador of goodwill and joy. It’s in this spirit that we share this bit of her fascinating history. We hope you’ll read it, share it, and enjoy it. This article marks the beginning of an important discussion, and we welcome your thoughts, feedback and questions. Read the article on the Fleischer Studios Page HERE.

Celebrate Pride 2021 with New Limited Edition Betty Boop x Fred Segal T-Shirt with Profits to Benefit GLAAD

6/15/2021

100% of profits from this collaboration
tee will benefit GLAAD!

Fleischer Studios and leading brand-licensing agency Global Icons have announced the launch of this amazing limited-edition Betty Boop Pride T-shirt in partnership with iconic retailer, Fred Segal.

The Los Angeles-based retailer, which has pioneered the shop-in-shop concept and is known for its innovative collaborations, will be offering the T-shirt beginning on June 8. All profits from sales will go to GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization.

The limited-edition T-shirt celebrates the LGBTQ+ community, bearing “Proud To Be Me” in bold Pride colors. A symbol of individuality, confidence and sass, the classic character Betty Boop, portrays empowerment with her biker chic outfit.

Mark Fleischer, Chairman and CEO of Fleischer Studios said, “Our team at Fleischer Studios is delighted and moved that Betty Boop will be a part of this meaningful celebration. Betty’s universal messages of self-awareness, kindness, acceptance, love, and courage are as important as ever. We think that this tee’s ‘Proud to be me’ message will be inspirational to many.”

In partnership with GLAAD, actress, singer, songwriter, TV personality and RuPaul's Drag Race star, Peppermint, will be joining a livestream on talkshoplive to bring continued awareness to LGBTQ+ rights. Viewers will have the opportunity to shop the Betty Boop T-shirt during the livestream, as well as an opportunity to donate to GLAAD at checkout. The livestream will be hosted on June 16 at 7 p.m. ET on talkshop.live/search/glaad.

The T-shirt will be available in-store at all Fred Segal retailers, online at www.fredsegal.com and on www.talkshop.live throughout the month of June.

Betty Boop and Dashi Bring on the Boop!

5/19/2021

Dashi® x BettyBoop is a brand new and exclusive collaboration that brings you the youthful, ambitious, daring and confident personality of Betty Boop to the life of your pet.

Madison Beer makes splash in vintage Betty Boop t-shirt!

4/24/2021

The DailyMail.co.uk couldn't get enough of Madison Beer sporting a vintage Betty Boop crop top and jeans. Check out the full story, including more photos of this fabulous look HERE.

Big News! Betty Boop’s Guide to a Bold and Balanced Life is Now Available

1/21/2020

Exciting news for Betty Boop fans! The brand new book Betty Boop’s Guide to a Bold and Balanced Life: Fun, Fierce, Fabulous Advice Inspired by the Animated Icon (Skyhorse Publishing) has hit bookstores!

And, you’ll definitely want to to order early, because the first printing of the book is a special collector’s edition to celebrate Betty’s 90th anniversary in 2020! It’s available now at Amazon, Barnes & Noble, IndieBound, and wherever books are sold.

Betty Boop’s Guide to a Bold and Balanced Life is a delightfully different and inspiring book featuring a refreshing blend of empowering life advice, timeless tips, fascinating history, humorous anecdotes, and scientific studies. All are punctuated by Betty’s own relatable experiences pulled directly from her treasured cartoons and her fabulous history, and all pay tribute to the modern woman of today. In this engaging and empowering book, readers will learn how to create the beautiful, bold and balanced life they desire and deserve—all while being joyfully entertained!

Betty Boop’s Guide to a Bold and Balanced Life is written by well-known authors and empowerment advocates Susan Wilking Horan and Kristi Ling Spencer, and features a foreword by celebrated fashion designer Zac Posen, a life-long fan of Betty Boop who recently designed a duo of dresses inspired by Betty. In addition to their work as leaders in the wellness and inspirational communities, both authors have worked with Betty’s owners Fleischer Studios for many years in developing brand awareness and promoting worldwide outreach for the character.

Betty Boop’s Guide to a Bold and Balanced Life is a must-have for Betty’s followers, collectors, and animation buffs! It’s also the perfect uplifting gift to be shared among girlfriends, Galentine’s, moms, daughters, grads, holiday gift-givers and the legions of Betty’s devoted fans everywhere. You can order your copies at the links below. We know you’ll love it as much as we do!

Find it on:
Amazon
Barnes & Noble
IndieBound