 PHOTO CREDIT: Ruven Afanador for Marie Claire March 2017 Hi, Everybody, It’s been an incredibly exciting time here in New York. After stepping out on the red carpet at the Red Dress Awards last week to help my wonderful friends at Woman’s Day with their heart health initiative, I had the world of fashion and style on RED alert this week! Thanks to phenomenal partnerships worked out by my family at King Features and Fleischer Studios, my new best friend, global fashion designer Zac Posen, revealed his designs – inspired by moi – for TWO gorgeous dresses for his new collection. He created them in the custom red color developed by Pantone, especially for me. (You know, they’re the global authority on color and provider of professional color standards for the design industries. The real deal!) The first look ran in an exclusive article in USA Today last Friday. And then, the big reveal for the fashion world came when the March issue of Marie Claire hit the newsstands on Valentine’s Day. Things really took off after that!  PHOTO CREDIT: Ruven Afanador for Marie Claire March 2017 I have to tell you, supermodel Crystal Renn looked absolutely stunning as she channeled me in that absolutely exquisite, sophisticated gown! And, of course, modeling the fun and flirty short dress, she shows how any woman wearing it will feel like an alluring femme fatale. Beautiful photography by Ruven Afanador for the Marie Claire article! Wow. So cool that both dresses are available in the ZAC Zac Posen collection on zacposen.com.  And that’s not all. The great team at M·A·C Cosmetics – one of the industry’s most influential companies – just LOVED the idea of the Betty Boop Red. So they launched their red lipstick inspired by my little pout on Valentine’s Day, too. How cool is that? Oh, and P.S., did I tell you what other fun thing Zac and I collaborated on? We’re co-stars in brand-new cartoon for the digital age called “Betty Goes A-Posen.” It was created to support the campaign my family mounted to get the word out about all this creativity. It got tons of media attention. Best of all, it’s a really cool story! Check it out: Hope you enjoy. Boop-Oop-a-Doop!
Love, Xoxox Betty
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 Hi, Everybody, My family at King Features and Fleischer Studios have been working with me on a project that is very dear to my heart and I wanted to share it with all my wonderful fans. Some months back, Woman’s Day asked me to join their campaign to create awareness about heart disease — the biggest killer of women. For more than a decade, the magazine has been one of the most prominent leaders in promoting a heart healthy lifestyle. I kept thinking, what can I do? I’m only one li’l person! Then it hit me! In my dreams, I’ve always wanted to fly. To soar. You know, like an eagle. Or a plane. Or a superhero. So I asked my family at King Features and they created a three-page custom comic strip adventure exclusively for the Woman’s Day campaign starring … MOI … as the Heroine of Hearts! Don’t I look marvelous?!? That’s right! You know, I’ve starred in comic strips before during my career, but never in anything quite like this. This comic strip is oh-so-fun and cool and yet it speaks about a very serious health issue for women. In it, I’m battling the evil villain Dark Heart … and helping … well, I don’t want to spoil it. You’ll just have to check it out yourself. It’s in the March issue of Woman’s Day on newsstands now. Pick up a copy today or, if you want to read it online, click here.  Oh, another cool thing? The wonderful team at Woman’s Day invited me to walk the red carpet tonight at their big event – the 2017 Red Dress Awards, honoring those who outstanding people who have made significant contributions in the fight against heart disease. Stay “tooned” for updates at WomansDay.com, including news about the star-studded event!
Finally, to celebrate this amazing partnership, King Features and Woman’s Day will make donations to several women’s heart health organizations. So, my friends, keep your heart booping along by living a healthy lifestyle. You’ll discover there are lots of vital tips in the March Woman’s Day! Boop-Oop-a-Doop! Love, Xoxox Betty  Hi, Everybody, If you enjoy eating really good food surrounded by a fun décor and you live in – or are planning to visit – Tokyo, you have to check out the first Official Betty Boop Diner in all of Japan! Ooohhh, I’m so excited! There’s been a lot going on behind the scenes to bring it all to fruition, but kudos to everyone who has worked so hard. It was a wonderful opening and the place looks great! It really is cool. It’s reminiscent of a 1950s U.S. West Coast eating establishment with an atmosphere that makes my guests feel as if they are stepping into a scene from a movie. And you know how I LOVE the movies. It’s just fun, fun, fun! Here are some photos I thought you’d enjoy.  It is said that imitation is the sincerest form of flattery. So it was really cool to discover that the ladies on “The View” were planning to get animated and dress up for Halloween as some of the world’s most beloved cartoon characters. And guess what? Jedediah Bila went red — dressing up as moi!
Check out all the fun costumes in Us Weekly! Have a spooktacular day! Love, Xoxox Betty   Betty Boop #1, the first in Dynamite Entertainment’s all-new comic book series, is out today for the opening of New York Comic Con and it’s getting rave reviews from the comics community. Award-winning writer Roger Langridge (The Muppets) and artist Gisèle Lagacé (Archie) bring Betty, her pals. Koko the Clown and Bimbo, and her irrepressible Grampy to print for the first time in 30 years.
Betty Boop #1 features four traditional comic covers — from an all-star cast of creative admirers, including the legendary Howard Chaykin (American Flagg!), Roger Langridge (doing double-duty as writer and illustrator), series interior artist Gisèle Lagacé — and a special Max Fleischer character sheet. Special edition variants will include a “Coloring Book Cover” by J. Bone (Super Friends), printed on thick paper so fans of all ages can embellish her appearance; a Blank Authentix Edition that fans and comic professionals can illustrate; and a rare Howard Chaykin “Black & White” incentive edition available to qualifying retailers. In addition to local comic book retailers, fans may purchase copies of Betty Boop #1 through digital platforms courtesy of Comixology, iVerse, Dark Horse Digital and, of course, Dynamite Digital.  Hola, Betty Boop amigas in Mexico! Look for the brand-new fashion collaboration designed by Royal Closet launched exclusively for sale in a selection of 30 Liverpool stores, the country’s largest chain of mid- to high-end department stores.
The Betty Boop by Royal Closet collection, which features clothing, pajamas, swimwear and accessories, is inspired by different trends of gender empowerment, expressed through embroideries and prints (abstractions, lips, eyes, polka dots, hearts) and limited to a palette of three colors: white, black and red. The Royal Closet brand, owned by Montserrat Oliver (actress, fashion icon, TV host and entrepreneur), and Carlos Ortega, dovetails beautifully with Betty Boop. The new fashion line represents an amazing translation of the vintage style character that is perfectly suited for today’s contemporary women who are independent, versatile, feminine, bold, with unique personalities, who are not afraid to express themselves and be noticed. Just like Betty Boop!  In celebration of World Emoji Day on July 17th and the brand’s global #PepsiMoji campaign, Pepsi® opened a limited-engagement interactive exhibit that follows how love has been communicated through the ages.
Love: From Cave to Keyboard, imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by hand to icons on the screen; from <3 to today’s evocative global language. Betty Boop (#booplove) is getting a modern makeover for today’s generation, complete with her very own PepsiMoji design and layered augmented reality bringing her to life. Learn more about the exhibit and the PepsiMoji campaign here:
 Hey, fans in Japan! Betty Boop hits a home run with a recently launched sportswear collection, in collaboration with teams of The Nippon Professional Baseball Organization, the official league of Japan. Developed through NPB’s licensing partner, Space Age Co. Ltd., the line features Betty Boop on the fan gear of most teams in the league, including the Hiroshima Toyo Carp, Tokyo Yakult Swallows, Yokohama DeNA Baystars and Hanshin Tigers.
The collection encompasses t-shirts, bandanas, towels, mirrors and pass cases and is sold in the team stadiums shops as well as through sportswear retailers. As the baseball season in Japan began in March, this launch has come just in time for NPB fans to purchase their favorite team gear co-branded with everyone’s favorite cartoon cutie. Enjoy!  Z Palette launched an exclusive limited-edition Betty Boop collection of makeup palettes to the beauty industry and the world at The Make-up Show 2016 in New York City, the center of beauty and fashion.
Betty Boop fans who love makeup will flip over the ultimate pro makeup organizer. Available exclusively online through Ulta Beauty at Ulta.com, the Betty Boop Palettes come in three attractive styles – “Classic” and “Brush Strokes” in the large size ($23) and “Bubbles” in the small size ($15). The palette, which has an empty, open-face magnetic base with a clear window, can be customized to hold all of one’s favorite makeup in one easy place. Perfect for storing refill versions of one’s products, Betty Boop palettes are eco-friendly, and are great for traveling.
Betty Boop brings glamour to an entirely new fashion category – fitness apparel – in (where else?) the global fashion capital of Italy. With 100 stores in Italy and Spain, Athletes World AW-Lab is known as the reference for urban sport style. Keeping with that theme, they have just launched a collection of Betty Boop fitness apparel and accessories, including hoodies, sweatshirts, tank tops, graphic tees, bras, leggings, sport bags and drawstring bags. Bella Betty!
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