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Bella Doña wraps up Hispanic Heritage Month by Joining Fleischer Studios’ Betty of the People Initiative with the New Apparel and Accessories Collaboration Celebrating Culture and Community
BUT WAIT... there's more! In addition to the new collection from Bella Doña, two other new collections from Latina-founded brands, Glamlite Cosmetics and Beauty Creations, have recently joined Fleischer Studios’ and their Betty of the People initiative. Launched earlier this year, Glamlite, founded by Gisselle Hernandez with a $1900 credit card loan has become one of the fastest-growing brands in the industry. The Betty Boop x Glamlite collection was a sensation on social media and featured vibrant cosmetics and beauty accessories. Hernandez said, “I created a Betty Boop beauty collection as a way of paying homage to Betty, who serves as an inspiration to many women like myself to exude confidence, embrace ourselves, be fearless and most importantly, be sassy!”
This coming February, Beauty Creations, the popular beauty brand founded by Esmeralda Fernandez, will also launch a new Betty Boop collection featuring an array of cosmetics and personal accessories. Fernandez, a natural entrepreneur who started her first beauty company at just 15 years old after learning the business and working sales at swap meets with her mother, is passionate about affordable luxury and making her high-quality cosmetics, body care, and other personal care products accessible to everyone. “I was inspired to work with Betty Boop because she represents timeless beauty and bold individuality. Her playful yet confident spirit aligns with our mission at Beauty Creations—to empower people to express their unique beauty with confidence and fun,” she said. All three launches are part of the expanding Betty of the People initiative, a program created by Fleischer Studios to make Betty Boop more accessible to a wide range of cultures and communities around the world with a variety of partners whose designs celebrate individual identity and heritage. As explained by Mark Fleischer, Chairman and CEO of Fleischer Studios, “For nearly a century, Betty Boop has been loved by an incredible range of communities around the world. The Betty of the People initiative was designed with the goal of creating Betty collaborations with various communities to create and showcase organic designs that genuinely reflect the values and cultures of those communities.”
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 Join us at Comic Con San Diego for "Becoming Betty Boop: The Evolution of an Animated Icon," Saturday, July 27 at 10:30am in room 29CD.  In addition to cartoon clips, historical images and updates on Betty's current adventures, the Fleischer Studios team holds a discussion about Betty Boop: her history, popularity, and impact on pop culture. Moderated by Jerry Beck (author and animation historian) and featuring Mark Fleischer (chairman and CEO of Fleischer Studios, grandson of animation pioneer Max Fleischer), Susan Wilking Horan (VP of business operations, co-author of Betty Boop’s Guide to a Bold and Balanced Life), Kristi Ling Spencer (director of marketing, co-author of Betty Boop’s Guide to a Bold and Balanced Life), Frank Caruso (creative director, Betty Boop cartoonist), Jeni Mahoney (VP of digital media, historian, great granddaughter of Max Fleischer), and Bill McClinton (president of global icons).
Plus, Everyone attending will get an Comic Con exclusive Betty Boop giveaway item.  Starting June 27, 2024, The Comic-Con Museum in San Diego is opening an original exhibit called Becoming Betty Boop!, in collaboration with Fleischer Studios.
The exhibit will feature never-before-seen artifacts of Betty Boop including toys, comic books and more, some dating all the way back to the ’30s, features on her friends Pudgy, Grampy and more, original animated Betty Boop films, highlights on the women who voiced Betty Boop over the years and limited brand collaborations. In addition to the exhibit, fans will be able to buy exclusive merchandise including an exclusive poster created by comic artist Frank Caruso. “Betty’s influence on international animation and the popular arts continues to be monumental. She entertains and inspires audiences with her flair for independence, self-determination, and glamour,” said Comic-Con Museum Executive Director Rita Vandergaw. “Fleischer Studios has opened its vault doors to Comic-Con Museum to display some of the oldest artifacts we’ve ever exhibited at the Museum. We can’t wait for visitors to experience this exhibit and be dazzled by Betty in all forms — vintage items, costumes and even on the screen in our theater.” “This wonderful exhibition weaves together Betty’s origins from the inkwell on my grandfather’s desk, with the explosive growth in her popularity from 1930 to present day, and the worldwide icon she has become in motion pictures, television, licensing and now musical theater. It’s lucky visitors will get to join Betty on the dazzling and amazing ride of becoming Betty Boop!” said Mark Fleischer, Max’s grandson and Chairman/CEO of Fleischer Studios. Get tickets to the museum and exhibit here. The reviews are in, and BOOP! the Musical's tremendously popular run at Chicago's CIBC Theatre is Something To Shout About! Reviewers and audiences alike are raving about the lively score, rousing dance numbers, colorfully engaging sets visual, the amazingly talented cast, including the remarkable Jasmine Amy Rogers as Betty Boop, and its powerful and empowering message: you are capable of amazing things!
Just when we thought we couldn't get more excited about BOOP! the Musical... this amazing video shows up on YouTube featuring Jasmine Amy Rogers (a.k.a. Betty Boop) singing "Where I Wanna to Be" in a recording session with composer David Foster!
With the first preview of BOOP! the Musical just hours away, we thought we'd share these fun previews with you!
Jasmine joins an already amazing team of artists working to bring BOOP! to life including Tony winning director and choreographer Jerry Mitchell, Grammy winning composer David Foster, legendary lyricist Susan Birkenhead, and book writer Bob Martin.
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