Betty Boop Fitness Apparel Launched by Italian Retailer Athletes World AW-Lab

Betty Boop brings glamour to an entirely new fashion category – fitness apparel – in (where else?) the global fashion capital of Italy.  With 100 stores in Italy and Spain, Athletes World AW-Lab is known as the reference for urban sport style.  Keeping with that theme, they have just launched a collection of Betty Boop fitness apparel and accessories, including hoodies, sweatshirts, tank tops, graphic tees, bras, leggings, sport bags and drawstring bags.  Bella Betty!