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Bella Doña wraps up Hispanic Heritage Month by Joining Fleischer Studios’ Betty of the People Initiative with the New Apparel and Accessories Collaboration Celebrating Culture and Community
BUT WAIT... there's more! In addition to the new collection from Bella Doña, two other new collections from Latina-founded brands, Glamlite Cosmetics and Beauty Creations, have recently joined Fleischer Studios’ and their Betty of the People initiative. Launched earlier this year, Glamlite, founded by Gisselle Hernandez with a $1900 credit card loan has become one of the fastest-growing brands in the industry. The Betty Boop x Glamlite collection was a sensation on social media and featured vibrant cosmetics and beauty accessories. Hernandez said, “I created a Betty Boop beauty collection as a way of paying homage to Betty, who serves as an inspiration to many women like myself to exude confidence, embrace ourselves, be fearless and most importantly, be sassy!”
This coming February, Beauty Creations, the popular beauty brand founded by Esmeralda Fernandez, will also launch a new Betty Boop collection featuring an array of cosmetics and personal accessories. Fernandez, a natural entrepreneur who started her first beauty company at just 15 years old after learning the business and working sales at swap meets with her mother, is passionate about affordable luxury and making her high-quality cosmetics, body care, and other personal care products accessible to everyone. “I was inspired to work with Betty Boop because she represents timeless beauty and bold individuality. Her playful yet confident spirit aligns with our mission at Beauty Creations—to empower people to express their unique beauty with confidence and fun,” she said. All three launches are part of the expanding Betty of the People initiative, a program created by Fleischer Studios to make Betty Boop more accessible to a wide range of cultures and communities around the world with a variety of partners whose designs celebrate individual identity and heritage. As explained by Mark Fleischer, Chairman and CEO of Fleischer Studios, “For nearly a century, Betty Boop has been loved by an incredible range of communities around the world. The Betty of the People initiative was designed with the goal of creating Betty collaborations with various communities to create and showcase organic designs that genuinely reflect the values and cultures of those communities.”
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The reviews are in, and BOOP! the Musical's tremendously popular run at Chicago's CIBC Theatre is Something To Shout About! Reviewers and audiences alike are raving about the lively score, rousing dance numbers, colorfully engaging sets visual, the amazingly talented cast, including the remarkable Jasmine Amy Rogers as Betty Boop, and its powerful and empowering message: you are capable of amazing things!
Just when we thought we couldn't get more excited about BOOP! the Musical... this amazing video shows up on YouTube featuring Jasmine Amy Rogers (a.k.a. Betty Boop) singing "Where I Wanna to Be" in a recording session with composer David Foster!
With the first preview of BOOP! the Musical just hours away, we thought we'd share these fun previews with you!
Jasmine joins an already amazing team of artists working to bring BOOP! to life including Tony winning director and choreographer Jerry Mitchell, Grammy winning composer David Foster, legendary lyricist Susan Birkenhead, and book writer Bob Martin.
 Today marks the launch of a limited-edition RGB x Betty Boop collection and we truly could not be more excited! The collection, featuring T-shirts, sweatshirts, hoodies, and sweatpants is available right now, in stores and online, at Fred Segal. The collaboration debuts Fleischer Studios’ Betty of the People initiative. The program, focused on embracing a broad range of identity communities around the world, showcases the style and artistry of a diverse variety of partners creating designs that celebrate community, equity, unity, and inclusion; values that central to the spirit of Betty Boop and the Fleischer Studios brand. The inspiration for the BOOP Produced by: RGB collection came from RGB designer Antione Joyner. As a Black designer, Joyner wanted this collection to showcase the spectrum of shades people of color represent. As he incorporated the hues of the people in his life, he hopes this collection will inspire others to share the stories of color in their own community. We certainly feel inspired and are thrilled to share these amazing designs with the world! Check out the entire collection HERE. 
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