New Limited Edition Betty Boop x Fred Segal T-Shirt with Profits to Benefit GLAAD

Fleischer Studios and leading brand-licensing agency Global Icons have announced the launch of this amazing limited-edition Betty Boop Pride T-shirt in partnership with iconic retailer, Fred Segal.

​The Los Angeles-based retailer, which has pioneered the shop-in-shop concept and is known for its innovative collaborations, will be offering the T-shirt beginning on June 8. All profits from sales will go to GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization.

100% of profits from this collaboration tee will benefit GLAAD!

〰️

100% of profits from this collaboration tee will benefit GLAAD! 〰️

Whatever it is, the way you tell your story online can make all the difference.

The limited-edition T-shirt celebrates the LGBTQ+ community, bearing “Proud To Be Me” in bold Pride colors. A symbol of individuality, confidence and sass, the classic character Betty Boop, portrays empowerment with her biker chic outfit.

Mark Fleischer, Chairman and CEO of Fleischer Studios said, “Our team at Fleischer Studios is delighted and moved that Betty Boop will be a part of this meaningful celebration. Betty’s universal messages of self-awareness, kindness, acceptance, love, and courage are as important as ever. We think that this tee’s ‘Proud to be me’ message will be inspirational to many.”

In partnership with GLAAD, actress, singer, songwriter, TV personality and RuPaul's Drag Race star, Peppermint, will be joining a livestream on talkshoplive to bring continued awareness to LGBTQ+ rights. Viewers will have the opportunity to shop the Betty Boop T-shirt during the livestream, as well as an opportunity to donate to GLAAD at checkout. The livestream will be hosted on June 16 at 7 p.m. ET on talkshop.live/search/glaad.

The T-shirt will be available in-store at all Fred Segal retailers, online at www.fredsegal.com and on www.talkshop.live throughout the month of June.