BELLA DOÑA x BETTY BOOP COLLECTION TO DEBUTS TODAY - OCTOBER 11th!

Bella Doña wraps up Hispanic Heritage Month by Joining Fleischer Studios’ Betty of the People Initiative
​with the New Apparel and Accessories Collaboration Celebrating Culture and Community

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Bella Doña, the innovative brand rooted in Chicano and LA culture and co-founded by best friends LaLa Romero and Natalia Durazo, together with leading brand-licensing agency Global Icons and Fleischer Studios, owner of Betty Boop and a number of other classic animated characters, have announced a new licensing collaboration for the beloved Queen of Cartoons with popular apparel and accessories.
 
"Bella Doña is so proud to celebrate the spirit of sisterhood with our favorite fashion and beauty icon, Betty Boop! Betty has been a constant source of inspiration for our brand since its inception. From her bright bold red lips to the hoop earrings that she never takes off, Betty has reminded all of us to show up as our full selves daily! Betty is the original influencer, she has been THAT girl for decades and has been a muse for Chicana Culture throughout generations," said LaLa Romero, CEO and co-founder of Bella Doña.

​The new Bella Doña x Betty Boop collaboration debuts today, October 11th, with new apparel and accessories featuring the beloved animated icon and includes tees, crewnecks, and tote bags. The collection is available at bella-dona.com. Additional products will be released later as part of an ongoing series of Betty Boop pieces from the brand.

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BUT WAIT... there's more!

In addition to the new collection from Bella Doña, two other new collections from Latina-founded brands, Glamlite Cosmetics and Beauty Creations, have recently joined Fleischer Studios’ and their Betty of the People initiative. Launched earlier this year, Glamlite, founded by Gisselle Hernandez with a $1900 credit card loan has become one of the fastest-growing brands in the industry. The Betty Boop x Glamlite collection was a sensation on social media and featured vibrant cosmetics and beauty accessories. Hernandez said, “I created a Betty Boop beauty collection as a way of paying homage to Betty, who serves as an inspiration to many women like myself to exude confidence, embrace ourselves, be fearless and most importantly, be sassy!”
 
This coming February, Beauty Creations, the popular beauty brand founded by Esmeralda Fernandez, will also launch a new Betty Boop collection featuring an array of cosmetics and personal accessories. Fernandez, a natural entrepreneur who started her first beauty company at just 15 years old after learning the business and working sales at swap meets with her mother, is passionate about affordable luxury and making her high-quality cosmetics, body care, and other personal care products accessible to everyone. “I was inspired to work with Betty Boop because she represents timeless beauty and bold individuality. Her playful yet confident spirit aligns with our mission at Beauty Creations—to empower people to express their unique beauty with confidence and fun,” she said.
 
All three launches are part of the expanding Betty of the People initiative, a program created by Fleischer Studios to make Betty Boop more accessible to a wide range of cultures and communities around the world with a variety of partners whose designs celebrate individual identity and heritage. As explained by Mark Fleischer, Chairman and CEO of Fleischer Studios, “For nearly a century, Betty Boop has been loved by an incredible range of communities around the world. The Betty of the People initiative was designed with the goal of creating Betty collaborations with various communities to create and showcase organic designs that genuinely reflect the values and cultures of those communities.” ​